It all started with free clients.

The first sessions came at the end of a group meeting at a Starbucks...

The ladies met at a real estate investing event.

After the event, they decided to get together and learn from each other.

I don't remember how I ended up there but I was.

I was the only guy.

I was also the only person who knew anything about real estate investing.

I was the "guru" of the group. They picked my brain every meeting.

And I enjoyed teaching them what I learned.

Funny thing...

Not one person in that group purchased a property.

(At least not over the months we met at that Starbucks.)

But one of the ladies was a college student.

She had plans of creating her own businesses during and after college.

I saw an opportunity to help her focus her energy and thinking.

I understood what it was like to be young and looking for guidance.

I offered to work with her for free.

We had a couple sessions.

They were going so well that I brought in another client - for free.

Within months, I was working with four clients and my sister.

Coaching them for free.

Each of them gave me testimonials.

That was all the payment I'd asked for.

But...

I Needed to Get Paid for My Time

At the time I had a toddler that liked eating, liked clothes, and all the other things that any child would need.

My mother told me I needed to get paid for the time I was spending with these other people so that I could pay for all the things my daughter needed.

But I was scared to ask people for money, cuz I wasn't sure if they'd pay me for what I knew.

My background was sketchy; some decisions I made in my youth earned a criminal record.

What if they found out that I had done some crazy things in my youth and didn't trust me? Would they think I'm a fraud?

I figured I needed more authority.

I needed some way of helping people to overlook my past.

And that meant to get a book.

If I was an author then no one would challenge me.

At least they wouldn't challenge my authority.

So I took a book that I had written out while sitting in jail.

After jail, I'd turned it into a short 20-page book and had done nothing with it.

It was time to complete the book project.

I spent months putting together the manuscript.

But I still didn't know how to publish it.

I went to a large training event, aka pitchfest, to learn the missing pieces of my budding business.

One of the presenters made an offer to learn how to get published.

I immediately went to the back of the room to pay for that training.

A few weeks later at the publishing training, they asked me to pay $30,000 for the vanity publisher - the organizer of the training - to complete my book.

I didn't have the $30,000 to give him to finish the book.

I barely had the money to pay for the training itself.

So I set out to try to figure out how to get it published myself.

After collecting a bunch of information from several websites, I finally got my book published.

I was so ecstatic when I received the finished copies of the book.

I ripped open the Amazon box, sniffed the glue between the pages, and rubbed the cover across my face. (Something I still recommend my authors do when their books arrive. It never gets old.)

I was finally an author.

My plan was to use that book to get speaking engagements - which then would help me market my coaching services.

The plan worked. I got speaking engagements by leverage my author status.

This entire time I was still working with clients for free but with a book my value had increased.

After working with one of my free clients in a Panera bread I sold him my book.

I left there excited that I had turned a free section into a paid session.

Book-Centered Marketing Is Easier

I was supposed to meet with a friend of mine to talk shop and business and mastermind my next move.

Sitting in a restaurant with my friend and mentor

He challenged me to send a text message that would change my life.

Here is that message...

There was I was getting paid 25 whole dollars for my coaching that I'd been giving away for free.

I continued to develop my frameworks and come up with more solutions for my clients.

I noticed is the people who had a signature book a signature course and a signature talk were the people who controlled the market.

But they pushed their books.

From their books they got on stages. From the books they created courses.

From the book they created coaching and consultations.

From their book they taught about everything.

The idea of becoming a wealthy author was true.

You can make money from writing books.

But it wasn't from the book itself. Not directly. The fact remained...

Wealthy Authors Control the Market

Wealthy authors leverage their book's content to create marketing opportunities for their businesses.

That's a mouthful.

What I'm saying is this: your book is the ultimate marketing tool.

After that first book and paid clients I wrote a second book on overcoming procrastination book.

It was designed to help sell the online course I'd created.

People would ask me how I'd written two books while handling all my other commitments (including going back to school to get a Master's degree in Psychology).

So I decided to help them write their own books.

I came up with a simple framework and offered a 15-minute conversation to go over the framework.

Not one person wrote their book.

It was the coffeeshop all over again.

And I was wasting my breath... again.

My solution: write a book about how to write books.

It would be my third book which reigned in all my skills on life coaching, high performance strategy, business coaching, and self publishing.

I jumped to 4-figure clients. Then, 5-figure clients.

I had less headaches.

My clients were even more happy to recommend me.

There are other book consultants and marketing "gurus" out there.

Not one of them can show you how to create a Signature Book - a business-building book that showcases your unique perspective and your results-getting process - in less than four hours.

I can.

Here's how...

The Simple Way to Get Your Ideas Out of Your Head & Into a Business-Building Book

If you're like most wannabe authors, you've run into one of these challenges...

Having one of them is challenging enough. But I bet you have more than one. So, here's...

You're gonna get the same questions we covered on that call.

To be transparent, you'll get the questions and the philosophy behind the main questions.

That's all you need. David had a cover created and hated writing. (He made that clear several times.)

It was taking too long.

One call changed all that.

It was one call for him.

I didn't have the same luxury (that I'm offering to you) when I started.

Then again, using what I am offering you...

I transitioned away from $25 per hour coaching clients (who barely did the assignments they agreed to doing).

I work less and make more money because better clients = better results.

I now charge 10x for book consulting. I call it self-publishing strategy.

I owe my business growth and renewed passion to my Signature Book and book-centered marketing.

If you're stuck as I was, you'd agree that this is priceless.

But lemme be more concrete with my numbers.

If you're unsatisfied with this challenge, I'll give you five times your money back in personal coaching (at a current rate of $225/hour).

All you have to do is prove to me that you did all the work.

Now, to make sure I keep the promise I made at the beginning of this letter, I've decided to include some bonus material. 

Shocking, right?

You have big plans for your book. It's supposed to thrust you into stardom (in your industry, anyway).

The truth? Your book is a marketing tool. One of the best marketing tools on the planet.

Put it to work! Every day! All day!

The real money is in creating a funnel that turns your leads into customers.

Your book does both. 

IJS... who's gonna get them better results than you?

If only they knew what a book funnel looks like and what you could do with one, then it would be game over for your competition...

(You know the next line.) 

The next reasonable question is, "How do I actually write the book, Fortune?"

Great question. The answer: talk to yourself.

Not in that jogging-down-the-street-wearing-a-hoodie-punching-the-air-and-trash-talking-an-imaginary-opponent kinda way.

Record your book.

Or better still... present it to a live audience of your friends, family, or current customers. You'll learn the full process with the...

You're getting it as part of special promotion for this book funnel. (It's modeled after several elements from the funnels in the bonus walk through above.)

If you don't jump on this deal now, you'll buy each piece at full value.

And when I reach my limit on the How to Livestream a Bestseller Checklist bonus, it goes away. I'm testing this bonus. It may change in the future.

So, from the top, here's everything you're gonna get including the bonuses:

PS. Here's a recap for the skimmers...

I started coaching for free. Free didn't pay my bills. So, I wrote a book and used it to get paid to speak. With that authority, I charged for my coaching.

I wrote a second book and raised my prices again. Plus, I used the book to help sell the accompanying ecourse.

People asked me how I wrote two books. I told them how. They did nothing until I started charging for my process.

But I didn't charge until I published the book on how to write a book in less than 4 hours.

Because of this last book and my other successes, I now charge 10x my original coaching packages (with the title of bestselling author).

To help you get started, I'm offering you the Wealthy Author Quickstart Guides and mini-classes to walk you through deciding on the perfect topic for your Signature Book™️ and creating your outline.

You'll get two bonuses. 1. Book Funnels for Beginners shows you how to turn your book into an automated profit center. 2. How to Livestream a Bestseller Checklist teaches you how to present your book so that you can get it done in no time.

You get all this for $47 with a "5x Double Down Guarantee" that you'll get 5 times the price you paid for this deal (in one-on-one coaching) if you prove to me you did all the work and got nowhere with it.

Click the "Add to Cart" button to jump on this special book promotion today.